I was head of graphic design for team Univation in the pitch for designing a creative and advertising strategy for the University of Canberra 'Fast Forward Program'.
The University of Canberra’s vision is to evolve into a distinctive community for lifelong learning. The University of Canberra’s ‘Fast Forward Program’ provides students a head-start on their university studies and career by providing development and support from the start of Year 12 and throughout their university journey.
As our research found that the problem is that students are concerned about their future in terms of their career-prospective academic decisions, we want to show that UC Ahead has the tools, services and opportunities to help them secure their future career. The campaign will show that UC Ahead helps to pepare students in becoming future/career ready, shows students their future career prospects are achievable and in reach, and highlights forward thinking and the importance of vision in relation to achieving goals, pursuing dreams, and idea of the future.
Using the university's brand style guide, I designed the proposed creative execution of the campaign, including, social media posts, out of home advertising, event flyers, posters, and merchandise.
