As a graphic design intern at Lexicon Business Communications, my major project that I was assigned to was to create an eBook for skin care brand Regimen One. Having only been given a text document, under minimum direction I was responsible for organising the document, finding and creating visuals to accompany text.
The goal was to appeal to target audience of young women, to be informative by being minimalist in design and focusing on the information with helpful images demonstrating the products. Inspiration came from competitors and high end brands including Tacha, Laneige, Sulhwasoo, Lancôme.
After a number of revisions, the final design style was still clean and youthful however with more muted and gradated tones of baby pink and sea foam green, using blocks of shapes to enhance the design.
See below for a few pages of the finalised eBook.
